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Strategy, concept, copywriting and layout.
Lawline quickly needed a concept for the Stockholm metro medias.
The challenge was to make Lawline top of mind, and advertise
their legal services without setting too much of a tone.
But at the same time letting people know that they are not just another company without an understanding of human emotion.
With a strategy that combines a bit of humor and clear messages, we rolled out the first headline, which translates to
"All of a sudden you find yourself in need of legal help. From 995:-"
On big billboards we went big and simple by saying
We'll sort
the legal (things). From 995:-
With escalator panels, we advertised the width of situations where one might need legal counseling in everyday life.
Making more than your husband?
Set up a
prenuptial agreement.
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